Interim Marketing Leader/Fractional CMO Services
Minimum 3 month commitment
Limited availability
Limited availability
Understanding the right marketing mix to propel your organization requires more than just a team or an agency - you need an experienced marketing leader. Unfortunately, not everyone is ready to hire a fulltime marketing leader given the average annual salary is $150,000+ per year. With the Interim Marketing Leader/Fractional CMO engagement, you get the experience, strategic insights, and team guidance of a leader, at a fraction of the cost.
Beyond saving your resources on a dedicated fulltime role, we'll also find ways for you to save through your client acquisition and retention efforts.
Beyond saving your resources on a dedicated fulltime role, we'll also find ways for you to save through your client acquisition and retention efforts.
THE PROCESS
Here's how the engagement works
First 6-weeks: Analysis & strategy creation
Meet key stakeholders and understand main organizational goals and challenges. Includes meeting with leadership team, marketing team, sales and other cross-functional teams
Analysis of past marketing performance and the creation of benchmarks
Budget alignment
1 -2 year future looking metrics to support organizational goals
Integrated marketing strategy and campaign creation or realignment
Second 6-weeks: Team collaboration & plan execution
Regular meetings with team or agency to ensure strategy execution is on time and with top quality (limited to 10 hrs/week)
Regularly available for leadership calls to ensure marketing messaging and initiatives are aligned to organizational goals/direction
Weekly status sharing via email
Ongoing: Reporting & Optimization
Once plans are executed and in market, weekly reporting will be provided in a custom dashboard
Campaign monitoring and optimization will take place on a regular basis
Access to network of top agencies, tools, and talent at preferred pricing
Adhoc requests:
- Messaging, design, content (i.e. webpage, email) review & editing
- Email anytime with questions/thoughts/updates
Adhoc requests:
- Messaging, design, content (i.e. webpage, email) review & editing
- Email anytime with questions/thoughts/updates
"Melissa did an exceptional job as interim Director of Marketing while I was on maternity leave. She didn’t just “keep the lights on”. She delivered a comprehensive marketing strategy that not only met but exceeded our expectations. Her keen insights and innovative approach helped us reach new heights in our campaigns. Her dedication and adaptability were truly commendable."
Lindsay Ringuette
Sr. Director, Marketing & Communications
ISA Cybersecurity
ISA Cybersecurity
Ideal for:
Organizations that are rapidly growing and require extensive marketing guidance to support their growth ($1M + in annual revenue)
Organizations that are looking to get to the next revenue tier, but don’t have the budget for a fulltime CMO or Marketing Leader ($10M+ in annual revenue)
Mid-size organizations with a small marketing team that require guidance and communication with leadership team
Our services
Comprehensive marketing assessments to fuel your growth
Let’s start with a conversation
Let’s discuss your needs in detail to ensure this is the right engagement for you. Spaces are limited.
If we get started and after 30 days you find this isn’t the right fit for you, you’ll receive your money back. Your satisfaction is our top priority.
If we get started and after 30 days you find this isn’t the right fit for you, you’ll receive your money back. Your satisfaction is our top priority.
ABOUT MRGE MARKETING
mrge = Maximizing Revenue, Generating Excitement
Unsure if your marketing efforts are delivering the right results?
Mrge marketing is led by Melissa Gallo - a Marketing Strategist with nearly 15 helping mid-size organizations growth. Our purpose is to ensure your B2B or B2C marketing strategy not only aligns with your business goals but also drives tangible ROI. Whether it's a comprehensive assessment or fine-tuning specific campaigns, we provide tailored recommendations and actionable plans to maximize your revenue and generate excitement for your brand.
Mrge marketing is led by Melissa Gallo - a Marketing Strategist with nearly 15 helping mid-size organizations growth. Our purpose is to ensure your B2B or B2C marketing strategy not only aligns with your business goals but also drives tangible ROI. Whether it's a comprehensive assessment or fine-tuning specific campaigns, we provide tailored recommendations and actionable plans to maximize your revenue and generate excitement for your brand.