Your Fractional CMO Partner in Growth, Strategy & Business Development

Minimum 3 month commitment
Limited availability

Understanding the right marketing mix to propel your organization requires more than just a team or an agency - you need an experienced marketing leader. Unfortunately, not everyone is ready to hire a fulltime marketing leader given the average annual salary is $150,000+ per year. With the Interim Marketing Leader/Fractional CMO engagement, you get the experience, strategic insights, and team guidance of a leader, at a fraction of the cost.

Beyond saving your resources on a dedicated fulltime role, we'll also find ways for you to save through your client acquisition and retention efforts.

THE PROCESS

Here's How We Elevate Your Growth Marketing Strategy

First 6-weeks: Analysis & strategy creation

Meet key stakeholders and understand main organizational goals and challenges. Includes meeting with leadership team, marketing team, sales and other cross-functional teams

Analysis of past marketing performance and the creation of benchmarks

Budget alignment

1 -2 year future looking metrics to support organizational goals

Integrated marketing strategy and campaign creation or realignment

Second 6-weeks: Team collaboration & plan execution

Regular meetings with team or agency to ensure strategy execution is on time and with top quality (limited to 10 hrs/week)

Regularly available for leadership calls to ensure marketing messaging and initiatives are aligned to organizational goals/direction

Weekly status sharing via email

Ongoing: Reporting & Optimization

Once plans are executed and in market, weekly reporting will be provided in a custom dashboard

Campaign monitoring and optimization will take place on a regular basis

Access to network of top agencies, tools, and talent at preferred pricing

Adhoc requests:
- Messaging, design, content (i.e. webpage, email) review & editing
- Email anytime with questions/thoughts/updates

Full Marketing Assessment

Demand Generation Assessment

Website Effectiveness Assessment

AI Consulting Tool

Market Assessment

Hear From Our Clients

Lindsay Ringuette

Sr. Director, Marketing & Communications - ISA Cybersecurity

My vision came alive effortlessly. Their blend of casual and professional approach made the process a breeze. Creativity flowed, and the results were beyond my expectations.

Andrew Sutherland

Head of Business Development - KeyData Associates

Melissa and mrge Marketing are fantastic and I highly recommend having personally worked with them. Really strong approach in finding the balance between strategy and execution and defining and driving meaningful campaigns that generate measurable outcomes.

Ross Taylor

Mortgage Broker & Owner - Ross Taylor Mortgage

Our experience with mrge marketing was first class every step of the way. No surprises or mysteries. Melissa goes out of her way to confirm your requirements; agree on the statement of work, and then deliver in a way that surpasses even the highest expectations. Highly recommend!

Jennifer Appleby

Executive Director - Best Buddies Canada

Thank you for supporting our organization with two end of the year campaigns. We appreciate your knowledge and your consideration with our needs. Great customer service!

Gabriel Veres

Owner & Contractor - Renowave Renovations

I had a very good experience working with melissa at mrge Marketing. She was very knowledgeable and professional when re design my company website. She was able help me from start to finish. I would 100% recommend her for any marketing needs.

Reuben P

CEO & Co-Founder - Altitude Consulting

Melissa is highly strategic and results-oriented. She takes the time to understand your business and objectives, and meets your organization where it is in its marketing journey. She did a stellar job updating our consultancy's marketing plan, and highlighted key areas of focus to optimize our efforts going forward. Melissa is one of the best in her field, and we're looking forward to the next time we'll work with her!

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