Ross Taylor Mortgages

Financial Sevices
Content Strategy
Website Architecture Strategy
The team at Ross Taylor Mortgages team were at a point where they knew they needed a refreshed website that attracted more visitors and more leads - we worked with them to accomplish just that.
790% Increase in Organic Traffic

Strategic website redesign driving quality traffic and leads

Ross Taylor Mortgages delivers personalized financing and debt relief solutions so you can achieve your mortgage or credit goals.

Where we started

Ross Taylor Mortgages had been in business for over 10 years, and over that time their expansion of services, partnerships and education had grown. Before working with mrge Marketing their site lacked:

  • Full details to the services they offered
  • Easy navigation to find information
  • Simple calendar booking for leads and 1:1 meetings with clients
  • An SEO/content strategy

Collaborating together

Over the course of 3 months, we collaborated with the Ross Taylor Mortgages team to provide a:

  • Overall site strategy with a new information architecture (IA)
  • UX/UI framework that prioritized the information their audience needed to see. The framework was provided to the Ask Ross in house designers.
  • SEO led content with thorough research
  • Tool recommendations to streamline communication process with customers

The results

The new site launched with 10 more service related pages, many more mortgage insights and a structure that was easy for SERPs to understand.

Within 3 months after launch, the Ross Taylor Mortgages team saw a:

  • 790% increase in organic traffic compared to the previous year
  • An increase in leads coming directly from the website
  • Ranked on page 1 of Google for nearly 80 target keywords

"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."

Koray Okumus
UX Designer, Circooles

"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."

Koray Okumus
UX Designer, Circooles

"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."

Koray Okumus
UX Designer, Circooles

"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."

Koray Okumus
UX Designer, Circooles